Core deposits are the lifeblood of a stable and successful bank and the key driver of franchise value. Over time, the strategic approach in pricing and products can and should adjust as institution growth and market conditions change. With over 30 years of experience building targeted deposit growth initiatives, we can build and train your organization to have approaches uniquely suited to leverage your bank’s unique competitive advantages. Bob would work with your sales, operations, finance, marketing, and compliance partners to build a ground-up deposit strategy through understanding four critical areas:
- Understand your depositors’ behavior, demographic characteristics, wallet share and size, and price elasticity.
- Development of a pricing strategy informed by your client’s segment mix, behavior, and usage.
- Identify opportunities for growth among underserved clients or market segments and eliminate gaps or barriers to enrollment.
- Build incentive structures based on profitability modeling informed through Funds Transfer Credit allocation methodology.
Identify competitive strengths and weaknesses and deliver targeted sales and marketing tools for cost-effective growth.
In short, we build an end-to-end understanding of tools that are turnkey roadmaps aligned to start with the organization’s existing competitive advantages and increase capabilities over time.
